We're a small team with big conviction — not a faceless factory cranking out code across time zones.

We're here to partner, not just deliver.

What sets us apart? We ask the right questions. We challenge assumptions. And we write clean, scalable code grounded in strategy, not shortcuts.

Product thinking. Purposeful code.

Based in Uruguay, the Silicon Valley of South America, we work in sync with global teams to design and build thoughtful software that solves complex problems. Our focus is long-term collaboration, not one-off projects. When you work with us, we integrate deeply — like an extension of your own team.

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We're not here to rack up billable hours.

We’re here to build things that matter—products that solve real problems, serve real people, and create lasting impact.

Our journey

2012

We started small — literally. A 15 m² office in Montevideo, Uruguay, with a clear intention: build thoughtful software, not just code.

2018

We shared our vision of Uruguay as the "Silicon Valley of South America," believing in the talent and potential of our region.

2023

We joined JARS Capital. Christian Serron stepped in as Chief Product Officer to help scale what we started, without losing our essence.

2024-2025

Still the same team, now with more reach. We continue growing as a global product studio, helping teams bring bold ideas to life.

“We don't just deliver code — we become part of our clients' journey, helping them turn uncertainty into clarity, and clarity into impact.”

Christian Serron

CEO & Founder