About the client
Effortless Ads is headquartered in Culver City, CA, and provides a smart, transparent ad solution for property owners and managers. The platform delivers ready-to-rent prospects by combining AI-driven budget management, automated campaign optimization, and flexible reporting aligned to occupancy goals. Launched in 2020, the product aims to simplify ad buying and help properties of all sizes compete online.
Property marketing teams face scattered ad platforms (Google, Meta, ILS) and fragmented budgets. Managing performance across channels is time-consuming, error-prone, and often inefficient—leading to missed opportunities and inflated costs.
The project
We partnered with Effortless Ads to architect and develop the core platform, focusing on performance at scale and a seamless user journey. The goal was to create a unified advertising platform that could handle complex campaign management while maintaining simplicity for end users.
Our approach involved building robust integrations with advertising platforms, implementing AI-driven optimization algorithms, and creating an intuitive dashboard that provides clear insights into campaign performance and budget allocation.
Our approach involved building robust integrations with advertising platforms, implementing AI-driven optimization algorithms, and creating an intuitive dashboard that provides clear insights into campaign performance and budget allocation.
Our approach
- Developed core ad integrations beginning with Google Ads—laying the groundwork for unified campaign control across platforms.
- Built AI-assisted setup logic based on available online property data to automate bidding and budget allocation.
- Designed an intuitive dashboard, offering clear KPIs (CTR, CPL, spend vs. budget) and historical data aligned with leasing cycles.
- Implemented scheduling and campaign automation, enabling users to set ad cadence based on occupancy and seasonal needs.
Effortless Ads launched a streamlined platform that helped property teams simplify campaign setup and gain visibility into ad performance. With AI-assisted configuration and centralized control for Google Ads, clients reduced manual effort, aligned campaigns to leasing cycles, and accessed real-time insights—setting the foundation for future multi-channel expansion.
Key results from our ongoing partnership with Effortless Ads.
40%
increase in qualified renter leads
80%
reduction in campaign setup time
3+
unified ad management with SSO